I was doing a little digging up for a campaign I’m working on and stumbled across this from my 2011 fan survey. Each league is different but I think, generally speaking, this is a pretty good insight for roller derby marketing:
One of the biggest findings from the study is this:
There is a very strong direct correlation between 1) attendance and skaters, and 2) attendance and knowledge of the sport.
This means that people who have met skaters, or feel they have a relationship with them, are more likely to attend a bout. And if you can help them understand what’s happening once you get them there, they are more likely to return.
First official Roller Derby TV programme to air here in the UK on October 18th. It follows skaters from the London Roller Girls.
Going by the 30 second clip, I can’t decide if it is going to help the sport or lend more to a generic stereotype, but only time will tell. Either way, i’m looking forward to it.
We’ll see. Apparently there was a show in the US back in 2006 called Rollergirls. I never saw it but I think that tv shows ride the line about helping awareness of the sport and making it look like something it’s not.
I hope *wish* that they choose to focus more on London’s road to Championships but this teaser isn’t holding much hope.